The Fashion Design and Merchandising program offers the best of both worlds – the ability to transform design ideas into garments and accessories as well as knowledge of the business side of the fashion industry.
In the design segment of the program, students are introduced to basic skills of construction in sewing, tailoring, flat pattern drafting, and draping to provide a solid foundation in the fundamentals of apparel engineering. In the merchandising segment, usage of textiles, colours and design to create visual merchandising campaigns are taught. Business courses are added to teach students how to develop, analyze and implement effective sales strategies.
The faculty nurtures creativity and teaches hands-on skills using traditional tools as well as industrial equipment similar to that found in the fashion design field. The combination of professional marketing skills and technical knowledge help students prepare for successful entry into the industry as junior designers, patter grader, management trainee, visual merchandiser, and assistant merchandise buyer.